Augmented reality technology allows customers to undergo a full sensory experience, from a restaurant’s ambiance to playing AR tabletop games with friends and family, and even viewing their meal being virtually prepared. This all makes dining out more exciting and enjoyable through the use of technological innovation.
The dining experience, digitized
Going out to eat is something most people enjoy, but they always want it to be convenient and if it’s not, they may have a bad experience. To help with this, Visa has integrated locating and paying at a restaurant using AR technology. Their application allows users to choose a food outlet from a layered map, then browse the menu and—if they want to—complete payment before ever stepping foot in the restaurant.
Once they’ve arrived at their desired dining destination, restaurants can use augmented reality technology to deliver a truly immersive end-to-end dining experience.
First, restaurant patrons can scope out a restaurant’s layout in augmented reality and reserve their ideal seating arrangement ahead of time. Users can then enjoy AR tabletop games to pass the time while they get settled in—a great way to beat restlessness, especially for families with young kids.
Next, orders can be completely customized, with AR allowing users to select ingredients and garnishes and even visualize how the meal will look when it arrives. This leaves no chance for misunderstanding between the front of house and kitchen, so meals come out perfect every time.