Profitability Analytics

Scientifically analyze your online and non-online users to calculate your retention rates, account ownership, channel touch points, and other key metrics.


Get insights to provide you with a deeper understanding of your consumers and the implications for your financial institution:


  • Set a baseline of metrics to measure the impact of the online and mobile channels over time

  • Analyze the correlation of multiple product ownership, demographics, and service channels to online and mobile activity/inactivity
  • Analyze your customers account relationships pre and post-enrollment in online services


  • Compare consumer profitability within your portfolio of offline, online and mobile users

  • Identify high-value business growth areas to direct your marketing spends.
  • Determine if the online channel is aligned with strategic goals of your financial institution.