What is NCR's c-tailing?

Today, more than ever, consumers expect businesses to interact with them at both a personal and digital level.  Consumer-to-business—C2B—has become the new retail business model. Retailers are challenged to define and implement strategies that embrace today’s consumer-driven marketplace.

Accelerating retail beyond conventional multichannel implementations, converged retailing, or c-tailing, delivers a consistent, unified and personalized experience based on the consumer’s presence and preference.

NCR’s C-Tailing Solutions

NCR’s c-tailing solutions create an experience where transactions initiated in one channel are enhanced through convergence with one or more other channels. They deliver structure to consumer interactions, whether out-of-store, near store or in-store.

NCR Advanced Marketing Solution - Drives consumer loyalty through creating and managing promotions and incentives.

NCR APTRA™ eMarketing - A single solution to deliver messaging across multiple channels, breaking the silos between digital and physical presence.

NCR SelfServ™ Checkout - Provides the most flexible, efficient way for customers to scan, bag and pay for items. Personalization at the self-checkout empowers your customers to define their own checkout experience.

NCR Retail Transaction Services - A store automation solution utilizing service-oriented architecture to help retailers create a consistent dialogue across channels.

NCR Netkey Kiosk and Digital Signage - Delivers multi-industry self-service applications such as gift registry, guided selling, endless aisle and human resources functions.

NCR C-Tailing Consulting Services - Provides a blueprint for the retailer to drive increased sales, enhance customer loyalty and cut costs while improving service through a converged retailing implementation.

NCR eCommerce Services - Provides eCommerce services incorporating high availability infrastructures, best-in-class software and unmatched support services.

NCR Enterprise Preference Manager - Create relevant, highly personalized offers for your customers, enabling a seamless shopping experience based upon their declared preferences and presence in your retail channel.

With a legacy of innovation and leadership in providing solutions that impact consumers, NCR is uniquely positioned to guide retailers through their evolution to converged retailing.
How can c-tailing improve the relationship