NCR APTRA Relate

NCR APTRA™ Relate is banking software that puts the all-important ‘personal touch’ back into self-service. By harnessing the power of Customer Relationship Management, it enables you to deliver personalized experiences and relevant, timely marketing messages to your customers. The relationship is back!

By linking in with your back-end customer information and front-facing self-service channel, NCR APTRA Relate lets you greet your customers by name, in their preferred language. While you’re at it, why not wish them a happy birthday or congratulate them on their anniversary of choosing to bank with you. What a great way to make your customers feel valued, rather than just another number. There are practical advantages too, NCR APTRA Relate also lets your customers save their favourite transaction amount and receipt option for future use, saving them time and hassle. The result – happier customers, 33% faster transaction times, shorter queues and more footfall to your self-service network.

NCR APTRA Relate gives you the power to use the information you hold about your customers to deliver precisely targeted marketing campaigns. Forget mass marketing – this is one-to-one communication at its most effective. Cut to the chase by offering customers a pre-approved loan or low interest credit card. Imagine the uptake! Or use event-based messaging to target customers more effectively – like home loans to customers who have recently taken out a mortgage, or an extension on a loan or overdraft that’s coming to an end. It’s all about being in the right place at the right time - and getting the right results. How would you usually promote these products? Probably through direct mail campaigns. Self-service campaigns have been shown to be over 200% more effective than their direct mail equivalents.

Although it can clearly revolutionise your sales activity and bottom line, NCR APTRA Relate isn’t just about selling. It’s equally effective at getting important information to your customers and capturing their responses. Find out if they would prefer to receive their statements by email, direct them to your new look Internet banking site or ask if they will be applying for a loan this year. Every piece of information gleaned is a valuable one. With NCR APTRA Relate you can also ask customers to validate and update their information through the self-service channel, for example, telephone numbers, home and email address details.

NCR APTRA Relate turns your self-service network into channel for two-way communication. Drive higher profitability and better customer relationships via targeted communications through your automated channels.