NCR APTRA Promote

Of all a financial institution’s delivery channels, none enjoys the level of trust or breadth of coverage as the ATM. With ATM users paying full attention to what’s happening on screen, every transaction presents a golden opportunity to promote your brand and offer new products and services.

NCR APTRA™ Promote is banking software that takes full advantage of each opportunity, delivering carefully coordinated, high-impact marketing and advertising campaigns to segmented customer groups. As well as using the on-screen video and graphics capabilities of your ATMs, campaigns can deliver promotional or discount coupons for a true multimedia experience.

NCR APTRA Promote allows you to segment your self-service users and deliver the most relevant promotions and advertising accordingly. You can target your existing customer base too, delivering one advertising campaign to platinum card holders and very different messages to those with a student account. Even more valuable than that, you promote your products and services to non-customers using your ATMs.

When it comes to valuable real estate, your ATMs probably have the pick of the best locations.  NCR APTRA Promote allows you to deliver the most appropriate marketing based on their geographical position or the location type. So for example, you can run different promotions in your off-premise retail sites to those seen in your high street branches. NCR APTRA Promote also allows you take advantage of that most precious commodity – time. Whether by season, day of the week or even time of day, this powerful marketing tool lets you pick the best moment to deliver the message.

For all its power and sophistication, NCR APTRA Promote is unbelievably simple to use. A simple Windows interface lets you select existing graphics, videos and logos as well as when you want the campaign to run and to which cardholders. NCR APTRA Exchange then delivers the campaign to your chosen locations.

NCR APTRA Promote turns your self-service network into a dynamic, high-impact marketing channel. It gives you full control over what campaigns are seen where, when and by whom so you and your customers get the most out of every single transaction.