Yolo Board and NCR Counterpoint Case Study

An early bet on the sport of paddleboarding has helped industry leader YOLO Board stand up and deliver. The company, cofounded by Jeff Archer, Mitzi Archer and Tom Losee in 2007, has rapidly become an industry leader with its expert design and manufacturing capabilities, extensive board and apparel line and presence at national and international races. However, its entry into retail technology was not nearly so smooth. Explains Mitzi Archer, Co-Owner, “We have a huge wholesale operation, and our previous POS system couldn’t handle that aspect of our business.”

The company quickly returned to handwriting tickets. However, Ms. Archer knew that approach wasn’t a longterm fi x. YOLO (“You Only Live Once”) Board had a big vision: With annual sales growing 40 to 100 percent, the management team knew they had the chance to build a national cross-platform brand. With a retail location and warehouse in Miramar Beach, Florida, and a second store in San Diego, California, the time was right for YOLO Board to solve its POS ills.

The company went live with its NCR Counterpoint POS system on Black Friday 2012, one of the year’s biggest sales days. The solution performed flawlessly, giving managers and staff the confidence that they had made the right decision and implemented a technology platform that would grow with their business.