Wireless LAN for Retail Brochure

As retailers prescribe more innovative strategies to engage customers in all channels, the in-store experience has become a challenge to maintain the customer’s mindshare. Engaging the “always connected” customer wherever they may be is imperative to retailers.

Today’s ubiquitously connected consumers are more informed than ever. Consumers are using mobile devices to assist in making in-store purchasing decisions in researching product information and soliciting social interaction from their connected communities during the process. The current social landscape requires retailers to be deliberately strategic in creating interactions with customers that are presently relevant and meaningful.

Mobile marketing, the act of interacting and engaging a customer through a mobile device or network in a relevant manner, has become a necessity for most brands to catch the attention of connected customers at home or on the go. Increasingly brands have shifted their marketing paradigm from one-directional messaging to a more customer-centric interactive model, delivering information as preferred by the customer.

Wireless networks enable retailers to respond dynamically to evolving customer needs.

Seamless mobility gives retail marketers tactical access to consumers to present relevant bits of information in manner most receptive by each consumer. Mobile applications can push information to customer smart phones and tablets as they enter the retailer, enabling them to download rich content when, where, and how the customer prefers. Store associates are also empowered to implement new retail technology support solutions, including ways to check inventory, field customer questions, and process transactions.

Retailers can create a competitive advantage by implementing a wireless infrastructure into their retail technology support and networking solution. The added mobility maximizes employee efficiency and productivity and provides a compelling customer experience that is interesting and unique to each customer, ultimately creating an excellent customer experience.