WHSmith PLC is one of the UK’s leading retailers and is made up of two core businesses: travel and high street. The travel business operates in airports, railway stations, motorway service areas, hospitals and workplaces, primarily in the UK. It caters to traveling customers who are interested in purchasing reading materials as well as food, drink and confectionery items for their journey.
WHSmith is also present on nearly every significant UK high street, selling stationery, greeting cards, books, newspapers, magazines, confectionery and other impulse and entertainment products. It also operates stores in eight countries outside of the UK: Ireland, Denmark, Sweden, France, Australia, India, UAE and Oman. WHSmith PLC is listed on the London Stock Exchange (SMWH) and is part of the FTSE mid-250 Index.
WHSmith, a leading bookseller, stationer and newsagent, needed to speed up service times for shoppers at some of its busiest travel and high street stores in the UK. This included Heathrow, Gatwick and Stansted airports, London Victoria train station and high street locations, including Manchester and Reading.
Over 70 million passengers pass through Heathrow each year, while Gatwick and Stansted handle 33.8 million and 18 million passengers respectively. Most consumers are time-pressured these days, particularly if they’re rushing to catch a train or a flight.
WHSmith was interested in enabling shoppers to pay for goods quickly by making more till-points available, which is a proven means for retailers to help boost footfall, service and sales levels.
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