Unicoop Firenze; An NCR Case Study

By deploying NCR STS, Unicoop Firenze has successfully linked its marketing activities across all self-service systems. The grocery retailer has increased the effectiveness of its customer engagement campaigns via messaging, promotions and loyalty programs while reducing time to market for new campaigns.

In addition, Unicoop Firenze can now add new channels and services to the system simply and without adversely impacting its ongoing marketing campaigns or time to market. NCR STS enables Unicoop Firenze to easily change service providers and to manage multiple self-service systems within a single store or across multiple stores. The grocery retailer has also lowered operational costs associated with system maintenance, supplier management, and software enhancements, testing, distribution and fixes.

Unicoop Firenze is currently preparing for the final stage of migration, which will culminate with the replacement of their current POS with NCR RTS point of service. NCR RTS provides an object-orientated POS that shares many of its services with NCR STS to provide a unified approach for managing system architecture and the customer experience across all channels. NCR RTS will help Unicoop Firenze deliver a converged retailing—c-tailing™— experience to their shoppers, providing a consistent dialogue across retail channels. When deployed in a SOA, third-party applications or devices— owned by either the retailer or the consumer—can use NCR RTS to deliver the same experience regardless of channel or consumer touchpoint by providing a consistent application of the retailer’s business rules, pricing and promotional policy to ensure a uniform customer experience.

“Deployment of NCR STS enabled us to interface and unify three separate self-service systems, which has led to increased efficiencies and reduced operational costs. NCR STS has also greatly enhanced the effectiveness and timeliness of our customer engagement campaigns. We look forward to working with NCR in further extending the capabilities of the STS solution.”

- Riccardo Rapi, CIO, Unicoop Firenze