Taking Self-Service to the Consumer: An NCR White Paper

It is possible to reach customers wherever and whenever you want.

To achieve leadership in a consumer-facing market, your brand has to be available wherever your customers are. So how can you realize that? How do you make sure that your brand is the one that is recognized as being available wherever and whenever consumers need you? By taking self-service to the consumer. When you consider any sporting venue, music concert or expo there could be anything from a few hundred people up to potentially 200,000 people in attendance. Each and every one of those people is a self-service consumer.

A service provider
Increasingly, more ATMs and self-service terminals are being located away from the branch. People want convenience – and they want it where they are. Off-site deployment has been driven by a continued demand for cash to fit in with consumers’ mobile lifestyles and by recognition that there are competitive benefits attached to taking service out of the branch to wherever the customer needs it.

In an increasingly competitive environment, the challenge for bank and non-bank deployers alike is to find new profitable locations.

“As the search for profitable ATM sites continue, previous barriers to deployment have been eroded by innovative developments in ATM technology, giving rise to new exciting possibilities. Increasingly it is becoming possible to reach customers wherever and whenever you want” said Bob Tramontano, VP of Financial Global Marketing, NCR.