Running Wild Sporting Goods: An NCR Counterpoint Case Study

 

 

From the way Running Wild currently leverages its email marketing capabilities, customers would never guess that the chain was still using a cash register in 2005. “We were vintage,” laughs Nicole Brask, who runs operations for the retailer, which has stores in Pensacola, Florida, and Fairhope, Alabama. With apparel, shoes, training, coaching and events, Ms. Brask’s description of the retailer as “a running and fitness hub,” seems especially apt.

When Running Wild employees saw how the NCR Counterpoint retail management system transformed not just sales, but also their back office, they became true believers. “The system organizes our purchasing and inventory management, so we know exactly what we have and don’t have. We have better transparency into all aspects of our stores’ operations,” says Ms. Brask.

 


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