NCR SelfServ Checkout Enterprise Personalization: An NCR White Paper

 

Now more than ever, consumers want self check out. In fact, 83 percent of global consumers are more likely to do business with retailers that allow them to personalize and control when, where and how they interact through their preferred touchpoints. For retailers, a challenge remains: how to create differentiation and keep customers returning to the store?

Retailers with self-checkout may feel that the challenge is even greater: how to provide customers with differentiated and personal service? There is a perception that retailers who offer self-checkout also offer less customer service; when in fact, self-checkout presents new opportunities for service that are not available at traditional assisted service lanes. Even the best-trained sales staff are unable to recall and respond consistently to each customer and their shopping preferences. Self-checkout provides consistency plus so much more.

November 2, 2011