Robert Frost Fine Footwear isn’t just a purveyor of men’s and women’s footwear, outerwear and accessories: It’s a style beacon to citizens in Petoskey and Traverse City, Michigan. From the elegant lettering of the company’s logos to its ever-changing window displays and extensive inventory of fashionable and useful goods, the company strives to provide customers with a unique shopping experience they can’t obtain anywhere else. And NCR Counterpoint retail management applications help make that vision a reality.
The company uses NCR POS tools and lightning-fast credit card authorizations to capture critical customer information and streamline the checkout process. Robert Frost Fine Footwear implemented POS capabilities in 2000, bringing new rigor to its sales and return processes.
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