Ring Brothers Marketplace: An NCR Case Study

The customer

Ring Brothers Marketplace is a gourmet food store located in South Dennis, Massachusetts that consists of seven individually owned specialty shops offering fresh produce, Cape Cod seafood, specialty food and drinks, and more.

Established in 2002, this unique concept was designed to put “all the best under one roof.” They created a store where customers would find the highest quality food sold by small, mom-and-pop family businesses. From petite shopping carts and special in-store events to flatscreen televisions delivering in-store entertainment, Ring Bros. prides itself on creating a “fun place to shop” and a customer experience that stands out from the rest.

The challenge

With a growing business and increasingly busy summer vacation seasons, Ring Bros. had the challenge of meeting shopper demand with an outdated DOS-based system that frequently broke down. In addition, the store needed to integrate their extensive rewards program—complete with mobile marketing—into their system, which was not designed to handle such detailed transactions.

The slow transaction process from the point-of-sale (POS) and long lines began to frustrate shoppers. Ring Bros. needed a flexible POS solution that would be scalable enough to handle new business and future applications for years to come.