Bohme Retail Apparel - An NCR Counterpoint Case Study

 

 

Böhme, Inc. may have opened its doors with just a single storefront in 2007, but it closed its books on 2011 with 12 stores and $8.6M in revenue. But that’s just the beginning: The entrepreneurial Böhme sisters, Vivien and Fernanda, plan to open another 28 women’s apparel and accessories shops by the end of 2014. According to Mike Spitzer, Böhme’s IT Manager, NCR retail pos solutions have played an important role in this all-American growth story.

The Böhme chain adopted the NCR Counterpoint retail pos management system in 2010, adding email marketing, mobile POS and inventory management, and fast credit card authorizations to enhance its operational and marketing capabilities. “As a multi-site operation, we needed better data and functionality than our previous system was giving us,” says Mr. Spitzer. With NCR Counterpoint applications, Böhme can customize label templates; transfer merchandise from receiving to all of its different sites; and access critical, accurate data to make purchasing and inventory management decisions. “NCR is the only company in the marketplace offering out-of-the-box software that enables you to track real-time sales and analyze how items are moving at each store,” says Mr. Spitzer.

 


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