Red Rocks Credit Union: An NCR Intelligent Deposit Case Study

The customer

Since its creation in 1979, Red Rocks Credit Union has provided its members with a range of financial products and services on a co-operative basis. Their product portfolio currently includes savings, checking, loans and investments. Red Rocks’ mission is to maximize economic benefit for their membership, which is open to anyone in Colorado. Today Red Rocks’ asset base stands at around $155m.

The customer

After years of growth and competition with local banks, Red Rocks wanted to emphasize their status as a credit union created to benefit their members. In late 2007, they began a transformation initiative designed to highlight and promote the co-operative aspect of their work and the economic benefit of being a Red Rocks member.

Red Rocks determined that the NCR EasyPoint TM 3800 was a key part of achieving this goal. Utilizing shared branching technology enables credit union members and “guest” shared branching members the ability to conduct a wide range of financial transactions.

Providing their members with the ability to conduct transactions in the self-service environment enables Red Rocks to lower their operating costs and return those savings back to members in the form of higher deposit rates and lower loan rates—both key principles of their co-operative approach.