Headquartered in Purvis, Mississippi, Ramey’s (www.rameysmarketplace.com) is an independent grocery store chain that operates 16 stores in Mississippi and Alabama. The stores have been family owned for 60 years and are currently owned by Herbert Ramey and his son Brad Ramey. Ramey’s mission is to provide high-quality products at a competitive price, with the highest levels of customer service.
Brad Ramey, who owns 10 of the Ramey’s stores, felt that pricing inaccuracy was becoming a big issue; with each error at the front end customer trust was lost. Joe Price, chief financial officer of Ramey’s, stated, “We might send a price change batch three or four times before it would make it to the front end. We simply couldn’t depend on our system.” Ramey’s had tried several back office systems and were not pleased with the results. According to Price, the biggest limitation was communication from the headquarters to the stores and from the store to the front end. To cope, Ramey’s had abandoned the use of all pricing systems and had written utilities to import pricing files directly into its software, NCR Advanced Checkout Solution (ACS) designed for independent retailers.
- Market:
Independent, regional supermarket chain - Challenge:
An unreliable back office system resulting in inaccurate pricing at the front end and diminishing customer trust - Solution:
NCR Advanced Back Office - Results:
Better pricing accuracy on the front end improved customer trust and satisfaction.
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