One would think that a retailer that operated stores with 100 percent self-checkout units wouldn't be known for "high touch" service, but Tesco-owned Fresh & Easy Neighborhood Market is known for just that, and its self-checkout units are largely the reason.
You see, Fresh & Easy doesn't view its NCR SelfServ Checkout units -- which it uses exclusively throughout the El Segundo, Calif.-based chain -- in the literal sense, but rather as "assisted" checkouts. In other words, it really considers them manned checkouts, only the store associates are on the same side of the registers as the customer.
September 20, 2011
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