Super Centro Hermanos Pinzon, An NCR Case Study

Super Centro Hermanos Pinzon is located in David, the third largest city in Panama and the capital of Chiriqui Province. Super Centro Hermanos Pinzon, which operates five retail stores, one wholesale store, and one outlet store, is a popular shopping destination for David’s approximately 134,000 residents. With more than 1,000 transactions conducted per minute, Super Centro Hermanos Pinzon is a high-volume, high-traffic retail chain whose objective is to offer its customers the highest quality products available at the lowest prices possible.

Needing to keep pace with the constant flow of sales transactions and move customers efficiently through the checkout process, Super Centro Hermanos Pinzon made the decision to deploy an upgraded point-of-sale (POS) solution that would require low start-up costs and seamlessly integrate best-of-class hardware and software technology. The new POS system would also need to be installed quickly to minimize operational downtime, as well as easy for store employees to learn.

The NCR RealPOS™ 80XRT terminals and NCR Advanced Retail Solution (ARS) software were delivered to meet the retail chain’s unique business requirements. The NCR RealPOS 80XRT provides the ideal platform for extending POS capabilities to include critical store operation functions and customer-centric applications that enhance the shopping experience. NCR ARS is a fully scalable and customizable software solution that can be configured to meet the operational demands of retailers both small and large—whether they have one POS device in-store or one hundred. In addition to increasing the speed and productivity of their employees, retailers can also implement customized loyalty programs to attract and retain their best customers using ARS.

Many of Super Centro Hermanos Pinzon’s customers travel to the city of David from the countryside to take advantage of the retailer’s wide product offerings and competitive prices. For these shoppers, as well as David’s urban dwellers, time is of the essence. The deployment of the NCR RealPOS 80XRT and NCR ARS has enabled Super Centro Hermanos Pinzon’s employees to efficiently serve the constant stream of customers while giving each the personal attention they expect and deserve. The ability to capture shopper transaction data and offer specific promotions based on this information will give Super Centro Hermanos Pinzon an additional market differentiator. The retail chain will also use the installation of the NCR POS system as a springboard for its next project: to create a fully integrated back-office environment that makes purchasing, receiving and inventory data and reports accessible to desktop systems and mobile devices.