NCR sold, installed first retail store scanner in a Troy, Ohio, Marsh Supermarket
DULUTH, Georgia – “It’s the wave of the future, and I’m very upbeat on the system.” These were the words almost 35 years ago of Virginia Knauer, special assistant for consumer affairs to the President of the United States, when asked about the Universal Product Code (UPC) and the growing interest in retail bar code scanning.
Today, there is virtually no consumer product that cannot be scanned at the checkout in a retail store.
NCR Corporation first demonstrated its scanning system in 1974 to an overflow crowd that attended the Super Market Institute convention to view the then-revolutionary technology. Less than two months later, on June 26, 1974, history was made when a 10-pack of Wrigley’s chewing gum became the first product ever scanned in a retail store setting — with an NCR scanner in a checkout lane at a Marsh Supermarket in Troy, Ohio.
NCR and Marsh quickly made headlines in newspapers and trade publications in the United States, Canada and other countries.
“Throughout its history, Marsh has been a technology leader in the retail industry,” said Lee Nicholson, vice president of MIS for Indianapolis-based Marsh Supermarkets, Inc. “When that package of Wrigley’s gum moved across the scan window, and a laser beam ‘read’ the bar code imprinted on the package, it was the beginning of a new era for retailing.”
Indeed, the new system helped revolutionize the world of retailing. Bar code scanning at the point of service soon brought faster checkout for shoppers and gave retailers more information and control over inventory and other areas of store operations. But the revolution didn’t stop there.
“That first transaction on an NCR bar code scanner launched a transformation that is still being felt throughout the world of retailing” said Mike Webster, NCR vice president and general manager, Retail and Hospitality. “It’s a world where NCR has helped make shopping easier and faster for consumers with a stream of innovative solutions that we intend to drive well into the future.”
Today, retailers use the detailed transaction data collected by NCR RealPOS™ bar code scanners in ways only dreamed of 35 years ago. For example, consumer loyalty programs—like NCR Advanced Marketing Solution software—are linked to data that is generated when items are scanned at the point of sale.
In the years since 1974, NCR has introduced a steady stream of technology and software innovations that set the standard for scanning systems in retail stores and made the company today’s market leader in high performance scanners.
Moreover, NCR continues to simplify retailing processes and revolutionize the two things most people like least about shopping—waiting in line and paying. For example:
- NCR SelfServ™ Checkout, from the global market leader in self-checkout, can reduce checkout wait times up to 40 percent, greatly enhancing the shopping experience.
- NCR SelfServ kiosks, available with an integrated bar code scanner, support numerous retail self-service functions, including order placement, bill payment, promotional information, gift registries and more.
In addition, the global standards community, led by GS1™, is working with NCR to introduce the first new bar code symbology introduced worldwide to retail since the introduction of the European Article Number (EAN) format in 1977. The GS1 DataBar™ can be used for identifying small items, such as produce, and can carry more information than the current EAN/UPC bar code.
About NCR Corporation
NCR Corporation (NYSE: NCR) is a global technology company leading how the world connects, interacts and transacts with business. NCR’s assisted- and self-service solutions and comprehensive support services address the needs of retail, financial, travel, healthcare, hospitality, entertainment, gaming and public sector organizations in more than 100 countries. NCR (www.ncr.com) is headquartered in Duluth, Georgia.
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NCR is a trademark of NCR Corporation in the United States and other countries.
News Media Contact
Alan Ulman
NCR Corporation
770.623.7998
alan.ulman@ncr.com
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