NCR Retail Consulting Services Datasheet

Discover how an assessment of your loyalty program can drive ROI

It is estimated that there are 1.8 billion loyalty marketing memberships in the United States, with the average household signed up for 14 different loyalty marketing programs—but only actively participating in six. Effective retailers need to evolve their loyalty programs to meet the changing needs of their customers, differentiate themselves and prevent “loyalty fatigue.” The NCR Loyalty Optimization service will recharge your loyalty program by evaluating your current program to identify opportunities for improvement.

Focus on the consumer experience
According to Forrester Research, the most successful loyalty programs focus on the customer experience…and the leaders in customer experience garner more loyalty*. The NCR Customer Experience Consulting team, powered by human factors engineering, will assess the retailer’s existing loyalty program, identify areas of improvement and provide an analysis based on our 125 years of retail experience. The team will also interview the key stakeholders across your business to understand goals and objectives and ensure balance. Understanding the consumer journey and articulating that journey to the retailer are at the foundation of our approach.

Consistent loyalty experience across converged sales channels
Can your customers earn rewards in one channel and redeem them in another? Do you have insight into what the consumer is doing across all touchpoints? It is critical to map the way consumers are utilizing their loyalty membership across multiple channels to ensure it is seamless and meeting the needs of both customer and retailer. Many retailers have a loyalty program that is functional if the consumer stays within a single channel—but today’s consumer expects more. Loyalty Optimization can guide retailers and provide proven recommendations for offering a consistent and efficient cross-channel loyalty experience.