NCR Enterprise Preference Manager is a comprehensive, flexible and robust customer data management retail software solution. It enables retailers to dynamically create, deliver and manage customer preferences across channels, while reducing operations and IT support, using consumer behavior marketing. NCR Enterprise Preference Manager empowers retailers to capture the voice of the customer, create a consistent brand, and deliver the personalized shopping experience customers indicate they want. When integrated with NCR Advanced Marketing Solution, customer preferences can also be leveraged to create, disseminate and manage targeted offers, promotions and programs. Now retailers can respond to merchandising priorities and competitive pressure within minutes by understanding their customers’ shopping behavior and preferences.
Dynamically create and distribute preferences
With NCR Enterprise Preference Manager, you have the ability to solicit customer preferences in real-time or stage them for future delivery. You gain more control of the relationship with your customers and their experience with your brand.
Obtain a holistic view of your customer
Our easy-to-use customer preference management tool empowers you to combine traditional customer data with the real-time voice of your customer to understand not only what customers are doing in your store, but also what they could and want to be doing in your store.
Improve promotional programs by leveraging customer preferences
NCR Enterprise Preference Manager enables you to improve the effectiveness of promotions by providing integration options with your loyalty systems. It allows you to dynamically leverage data to create relevant offers and promotions that can be delivered across retail channels.
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