NCR C-Tailing Consulting Services, C-Tailing Value Blueprint - Datasheet

The NCR C-Tailing Value Blueprint is designed to help retailers gain a clear understanding of the business value that can be generated by converging their sales channels.

The blueprint guides retailers with a prioritized, sequenced set of actions for transforming their customers’ experience. Today’s consumers are time starved, value driven and digitally enabled. They want to interact with retailers across multiple channels—when, where and how they choose.

However, determining the best strategy to reach those higher-value multichannel shoppers can be a challenge for retailers who operate each of their channels separately as “silos.” The NCR C-Tailing Value Blueprint engagement answers that challenge by analyzing the many ways that a retailer interacts with shoppers, whether in store (digital signage), near store (smart phones and SMS offers), or out of store (social media).

Through the blueprint engagement, the retailer gains a clear roadmap to converge and optimize each touchpoint, including a prioritized sequence of action items based on the potential business impact.

By implementing the recommendations from the C-Tailing Value Blueprint, retailers can make it easier for their customers to do business with them, resulting in improved customer satisfaction and loyalty