NCR ATM Marketing Gateway Datasheet

Maximize the potential of your ATM network

ATM machine users always pay full attention to what’s happening on screen; every transaction presents a golden opportunity to promote your brand and offer new products and services. NCR ATM Marketing Gateway enables you to deliver targeted, personalized messages or offers across your atm network to everyone who visits your ATM whether they are a current customer or not. Your customers will receive the messages at a time and place where they are highly engaged, resulting in significantly higher response rates that ultimately generate more revenue for you.

Optimize every transaction
Creating campaigns with NCR ATM Marketing Gateway is simple. Our easy-to-use, browser-based interface lets you select existing graphics, videos and logos as well as when you want the campaign to run and to which cardholders—turning your ATM into a revenue-generating machine.

Personalize your messages for maximum impact
NCR ATM Marketing Gateway enables you to easily segment your audience based on the data available; such as demographics, preferences, account balance, lifetime value, and most importantly, previous interaction with other marketing efforts. By sending out targeted relevant messages to your customers you will drive significantly higher response rates. Imagine having the ability to offer a low interest rate mortgage to customers who meet your criteria or offer competitive rates on CDs, money markets, or savings accounts based on your customer data, even their ATM preferences.

Reach new and existing customers
Once a cardholder has entered their PIN number, a personalized, relevant message can be delivered. If they are not a customer, you can refine the message based on the card BIN (Banking Identification Number) number to compete with the cardholder’s current financial institution.