Hosted software solution helps companies quickly and economically establishes multichannel CRM, social media programs
DULUTH, Georgia – NCR Corporation (NYSE: NCR) today announced the NCR APTRA eMarketing Quick Start program, a limited-time promotion that will help companies quickly and economically establish Customer Relationship Management (CRM), social media and other multichannel marketing activities.
The special promotion features two months of free hosting of the E-Mail Marketing, Online Surveys and Banner Advertisement applications within the NCR APTRA eMarketing solution, delivered through a Software as a Service (SaaS) subscription. The SaaS delivery model helps companies realize significant cost savings by reducing the need for IT administration and infrastructure investments. Optional applications for Mobile Messaging, ATM Marketing, Call Center Marketing and Print Marketing are also available for purchase. Terms and conditions apply.
“Consumers have a dizzying array of choices in how they buy and who they do business with. To build enduring relationships and foster brand loyalty with these individuals, companies must create meaningful dialogue with customers, unified across all marketing channels,” said Sundeep Kapur, director, strategic marketing, NCR Corporation. “Consumers expect businesses to offer these kinds of interactive, personalized conversations today. The NCR Quick Start program provides a rapid and economical way for companies to establish CRM and social media efforts without the business disruption typically associated with extended enterprise software implementations.”
NCR APTRA eMarketing enables businesses to run cross-channel marketing programs though a wide range of consumer points of service, including Internet, mobile, kiosk, ATM, call center and print. It works with CRM software and customer databases to run multichannel campaigns according to the customer’s presence and preference for communications. NCR also provides social media consulting services that help businesses create connections with their customers through CRM and social media.
NCR APTRA eMarketing is hosted and delivered through the NCR Managed Services Secure Data Center, which ensures high levels of security and application availability. Representative customers include seller of birding products Duncraft, The Wine Enthusiast, Paul Fredrick Men’s Style, Gardener’s Supply Company and the Los Angeles Clippers.
“The NCR APTRA eMarketing solution helped us quickly unify our marketing channels and present more relevant, personalized and timely offers without any disruption to our business,” said Erik Martinez, director of e-commerce, Peruvian Connection. “We have seen a significant increase in the acceptance of offers, as well as many other business benefits since we started using the service. The solution, along with NCR’s social media consulting services, is a vital element of our strategic marketing mix.”
The NCR Managed Services Data Center holds Statement on Accounting Standards No. 70 (SAS 70) Type II and Payment Card Industry (PCI) security standard certifications and is HIPPA compliant. The APTRA eMarketing application is also compliant with the Michigan/Utah Child Protection Registry.
About NCR Corporation
NCR Corporation (NYSE: NCR) is a global technology company leading how the world connects, interacts and transacts with business. NCR’s assisted- and self-service solutions and comprehensive support services address the needs of retail, financial, travel, healthcare, hospitality, entertainment, gaming and public sector organizations in more than 100 countries. NCR (www.ncr.com) is headquartered in Duluth, Georgia.
# # #
NCR is a trademark of NCR Corporation in the United States and other countries.
News Media Contact
Cameron Smith
NCR Corporation
770.623.7998
cameron.smith@ncr.com
LinkedIn
Facebook
YouTube
Twitter
RSS