NCR 2010 Global Consumer Research White Paper

 

Recognize my presence and my preferences

Consumers today have unprecedented access to information—including price comparisons, advice, expert opinions and peer reviews—about products and services they are considering for purchase. Once limited to media such as newspapers, magazines, radio, TV and phone directories, growing numbers of shoppers and diners now seek input through websites, email, blog posts, text messages, tweets and more.

In response, many retailers and restaurants offer their customers the opportunity to interact and transact through the additional channels that have emerged in the digital age.


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