NCR 2009 Self-Service Consumer Research White Paper

 

Are you ready to transform your customers’ retail experience?

Latest consumer research commissioned by NCR shows U.S. consumers are more likely to shop with a retailer that gives them the flexibility to interact easily via online, mobile and kiosk self-service channels versus a retailer that does not.

In the current economic environment, retailers are under immense pressure to reduce costs, while at the same time supporting revenue generating activities, improving the customer experience and delivering operational efficiencies. If they are to effectively deliver on these requirements, retailers need to both understand and meet the changing needs of their customers.

To help companies get a better understanding of how consumers’ buying behaviors are changing, NCR commissioned research to look specifically at how consumers are shopping and making purchasing decisions in the toughest climate for decades. This document highlights the key findings from the survey.

 


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