It’s no secret that consumers today are demanding, and that retailers must offer a multi-channel experience to simply survive. But thriving—winning the loyalty game—is an infinitely more difficult task. Findings from BuzzBack Market Research show that 83% of global consumers are more likely to do business with retailers that allow them to personalize and control their interaction through their preferred channels.
The rapid surge of mobile and tablet use provides an opportunity for retailers to thrive and accelerate beyond the competition. Empowered by their own mobile technology, consumers have shown they prefer using mobile solutions in the store. Using this preferred channel, retailers are turning to mobile point-of-sale (POS) to deliver the multi-channel shopping experience that consumers demand.
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