Messina Hof Winery & Resort: An NCR Counterpoint Case Study

 

For Messina Hof Winery & Resort, business is all in the family. Two generations of Bonarrigos run the winery, B&B and restaurant, which are based in Bryan and Fredericksburg, Texas, and use a personal touch to sell their products and services. Yet they’re also savvy marketers and business people who recognize the need for flexible, integrated technology systems to run their operations and fuel growth.

According to Paul Bonarrigo, there was only one choice for a technology provider: NCR. Explains Mr. Bonarrigo, “I did a year’s worth of research to find a POS system that would be compatible with our business. Wineries are complicated to run, because of all the regulations we’re bound by. And Messina Hof runs a very multi-faceted operation, with a resort, festivals and events. Only NCR was able to tie it all together.”