McLoone’s leverages NCR Aloha marketing tools to build brand loyalty: An NCR Case Study

 

 

“Using NCR Aloha Loyalty, our net revenue of purchases from Premier Club members has increased 8.8 percent annually for the past three years, and we are on track to have more than $1 million in revenue from loyalty club purchases this year.”
– Tim McMahon, director of operations, McLoone Management

 

After extensive research, McLoone’s selected the NCR Aloha solution, including the loyalty and gift card marketing applications. McLoone’s used the combination of these marketing tools to develop its Premier Club program, which charges guests $25 to join and comes with $20 pre-loaded on the card.

“We want our customers to see value in joining the Premier Club and to get their money’s worth of becoming a member,” said Tim McMahon, director of operations at McLoone’s Management. “We do not want to manage a database that has no value, like many restaurants that just give loyalty cards to anyone.”

Using NCR Aloha, McCloone’s can support all of the perks offered to Premier Club members, such as half-priced bottles of wine, preferred seating, discounts off of retail purchases, and $40 rewards loaded back onto cards for every $500 spent at its restaurants. In addition to its Premier Club, McLoone’s also combines the loyalty and stored value functionality of NCR Aloha to manage a dozen different local programs, such as co-branded residency cards for patrons living in large neighborhoods where restaurants are located.

Other local businesses use McLoone’s loyalty club cards as incentives for trying a new service. In addition, McLoone’s is using loyalty cards as a way to give back to the community - a valuable tool for the restaurant group, as charitable giving is a large company priority.


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