Gonzalez Markets: An NCR Case Study

 

The customer

Gonzalez Markets was founded in Fullerton, California in 1992. The family currently operates two stores with plans for a third in the coming year. Gonzalez Markets strives to provide quality fresh foods at a fair price and exceptional customer service. The family focuses on freshness of their meat, produce, and bakery, offering special ingredients for traditional Mexican dishes and a wide variety of imported Latin foods.

The customer

Gonzalez Markets faced many challenges with their previous point-of-sale (POS) system; an old electronic cash register (ECR) based system tied to a back office solution. With the outdated system reporting and pricing capabilities were extremely limited. The previous solution provider also did not provide adequate service and support. Gonzalez Markets needed a new vendor to provide them with state-of-the-art hardware and software to help meet their growing business needs and quality service and support.


Open PDF