Frost Bank: An NCR Case Study

The customer

Frost Bank offers a broad range of financial services: from consumer and business banking, treasury management services and insurance products; to investments, private trust, retirement and financial management services; as well as investment banking services. Founded in 1868, Frost is the largest homegrown banking company in Texas. It operates 112 financial centers in the Austin, Corpus Christi, Dallas, Fort Worth, Houston, Rio Grande Valley and San Antonio regions, where 70 percent of the state’s population lives. In the current banking environment, financial institutions must gain and sustain a competitive advantage simply to survive. Today more than ever, banks rely on technology as that source of differentiation. As technology evolves, companies must make strategic choices as to how and when they will respond. Those with an eye on the future are seizing opportunities to dramatically change the way they do business, while delivering increasing value to customers.

The challenge

Faced with stiff competition within Texas and a number of new major players, Frost knew it had to act swiftly and decisively to address the situation. The bank needed a strategic answer that would help protect Frost’s customer base and jump start growth by attracting new clients. What’s more, the solution had to deliver a sustainable business advantage well into the future.

According to Senior Vice President Jeff Murrell of Frost, “We were seeing aggressive promotion of remote deposit capture technology and felt that we had to be an early adopter. Throughout our 142-year history, Frost has embraced the latest tools and leading-edge technologies available.”