Frequently Asked Questions About Enterprise Offer Management: An NCR Whitepaper

NCR Advanced Marketing Solution has emerged as the preferred marketing tool for a growing who’s who list of retailers

There seems to be no shortage of retail software and services touted as the best approach for getting customers to enter your store and open their wallets just a bit wider. Retailers can choose among a proliferation of available processes and technologies—from loyalty marketing programs and in-store campaigns to Internet marketing, mobile promotions and more. For many retailers, making sense of all these products and designing an end-to-end program can be a daunting challenge.

Out of this sometimes confusing landscape, NCR Advanced Marketing Solution (NCR AMS) has emerged as the preferred marketing tool for a growing who’s who list of retailers. These businesses have deployed NCR AMS because it provides a comprehensive package that enables them to effectively manage consumer offers across the enterprise and across channels, while reducing the need for operational and IT support.

As news about these retailers’ successes spreads, interest in NCR AMS is growing. And so is the volume of questions from industry analysts, consultants and retailers—including supermarkets and grocers who use NCR’s popular point-of-sale (POS) application, NCR Advanced Checkout Solution (ACS). The most frequently asked questions are covered in this white paper.