From Frequent Flyer to Frequent Buyer White Paper

 

Chances are, if you’ve traveled recently you may have mistaken the airport for a shopping center. Challenged with an increasing dependence on non-aviation and ancillary revenues, many airports and airlines are adopting a retail mindset to drive new sources of income. Results from a survey of consumers in the United States, the United Kingdom, France and Germany conducted by Opinion Research Corporation (ORC) for NCR reveal a significant opportunity to optimize those channels and connect with travelers throughout their journey by implementing self-service technologies beyond airline check-in.


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