Erik's Delicafe: An NCR Case Study

After evaluating multiple providers, Bendana chose the NCR Aloha solution based on three key differentiators: ease of use, above-store reporting capabilities and the support of East Bay POS, a local authorized NCR reseller partner.“It was a no brainer for us to select NCR Aloha as our technology solution. The interfacing capabilities of all the products together in one system really simplified the entire process,” said Tony Bendana: Senior Vice President and COO of Erik’s Delicafé.

With all of its technology under a single provider, Erik’s can quickly and easily access and maintain gift card sales, customer loyalty information, food and inventory cost reports and support cases. “I also liked the fact that the above-store reporting on all restaurant sites can be done from any remote location, which really helps our management team make important decisions,” said Bendana.

After implementing its first POS technology solution in the new flagship store, Erik’s has seen many improvements in sales and operational efficiency. Because servers no longer hand write checks and take them to the kitchen for preparation, throughput and sales have improved as staff can now spend more time serving guests and less time running around the restaurant.

“Our sales have increased 20 percent compared to previous averages since we’ve started using NCR Aloha, and check averages have increased an average of 55 cents, or around six percent,” said Bendana. Erik’s runs a “What’s New?” program, which involves rotating the promotion of new menu items.

After advertising the “What’s New?” products on the customer-facing displays, sales of these items were 15 percent higher than comparable sales at other locations. “The management at Erik’s knew that it was important to invest in POS technology, but sometimes it is hard to take that first step,” said Bendana.

“We have seen immediate benefits from our ownership of the NCR Aloha solution that proves restaurant technology cannot only make your operations more efficient, but can also add thousands to your revenues.”