What is EMV?
EMV is a set of specifications defined by Europay International, MasterCard Worldwide, and Visa to define interoperability standards for smart card transactions. The EMV specifications were first published in 1996.
Why EMV?
EMV is designed to significantly improve ATM security for consumer card payments by providing enabling features for reducing losses that result from counterfeit and lost and stolen cards. EMV also offers a world wide technology standard for chip-based financial transactions and services.
Globally, 36% of total cards, and 65% of total terminals deployed are based on the EMV standard. France was the first to pilot and implement EMV and they have seen more than an 80% reduction in fraud since the first launch.
Why is EMV a global standard?
Fraud always migrates to the weakest link. Countries that do not have the EMV standards implemented are now experiencing a large spike in card fraud and monetary losses.
Is there a liability shift for the US?
In August 2011, MasterCard announced that that there would be a liability shift on April 19th, 2013 for Maestro ATMs. After this date Financial Institutions will be liable for any fraud that results from transactions initiated for international EMV compliant cards on systems that are not EMV capable.
Visa has stated that the liability shift for Point of Sale international EMV card transactions will go in effect October 1st, 2015. Visa’s targeted date for the ATM liability shift is Q1 2016.
MasterCard and Visa have advised to not rush into brand approval until planning is completed.
Why NCR?
In Europe, 97% of ATM machines are now EMV compliant. Most recently, NCR has helped ATM deployers in Canada
and Mexico prepare for EMV compliance. As well as EMV card readers, NCR has a software kernel for EMV, that must be integrated on the ATM. Your network will determine timelines of implementing the most recent version of NCR software.
What does an ATM deployer have to consider?
An EMV compliant infrastructure has four separate components.
Firstly new cards will need to be issued with new microprocessor chip technology. This migration of the card base from magnetic stripe to chip (and the eventual elimination of the magnetic stripe) is the responsibility of the card issuers.
Secondly, consumer POS and ATM card reader hardware must be EMV capable or “smart card” ready. Since 2011 NCR has been shipping all SelfServTM ATMs with smart card readers as standard.
Thirdly, a software EMV kernel will have to be implemented into the ATM APTRATM application provided by NCR.
Finally, the acquiring network (generally the “ATM switch”) must configure and test end to end. This would include the total hardware and software solution, from card acceptance at the ATM, through their acquiring switch to the authorization of all on-us and off-us transactions – and back again. The network will control the EMV implementation timeline.}





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