Sam's Italian Deli: An NCR Counterpoint Case Study

 

Sam’s Italian Deli, located in Fresno, California, brings the wines and foods of Southern Italy to the Central Valley of California and beyond, thanks to a high-tech approach to its business that is fueling growth. The business, now in its 32nd year of operation, encompasses a grocery store and wine store; 40-foot deli counter stacked with fresh meats and cheeses; and robust wholesale food and catering enterprise. Sam’s Italian Deli leverages an array of NCR Counterpoint solutions to make the sale—and keep customers returning for more.

Nick Marziliano, owner, researched POS solutions extensively before committing to NCR. According to Mr. Marziliano, NCR Counterpoint tools are a “vital part of our business, optimizing everything from forecasting and purchasing to inventory control.”