Looking for a successful strategy for migrating your customers to your self-service network
Self-service terminals are deployed and utilized by many industries so that consumers may perform transactions at a time and location that is convenient for them.
The Automated Teller Machine (ATM) is a specialized form of self-service terminal and delivers secure, financial transactions to consumers all over the world. Approximately 50 billion transactions per year! At their introduction, these terminals were primarily designed to dispense cash 24 hours a day, usually through-thewall of a branch onto the street. The first ATM-like terminal was deployed by Barclays Bank, in the United Kingdom, in 1967 and dispensed cash using a punch card system. Consumers were quick to realize that there was significant value provided by this technology in terms of out of banking hour’s convenience. Since then these terminals have become more complex and more sophisticated enabling many more transactions to be delivered.
Although the use of self-service terminals is widespread, different markets are at different stages of maturity and transaction sophistication. Some are still delivering simple ‘cash and dash’ transactions while others are moving to more sophisticated and feature rich transaction sets, for example, intelligent deposit transactions, bill payments, Initial Public Offering (IPO) issue and charity donations. New, exciting and potentially complex transactions are being developed and delivered through the familiar ATM user interface.





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