Citibank Romania: An NCR Case Study

 

The customer

Citibank has had a presence in Romania since 1996. The bank has 8 corporate branches and 31 CitiFinancial branches providing high-quality banking services to national and multinational companies, small and medium sized companies, public sector, not-for-profit organizations and individuals. CitiFinancial also serves its customers through 35 direct sales centers located in Romania’s main cities.