China Southern Airlines: An NCR Case Study

 

The customer

China Southern Airlines Co. Ltd. (China Southern)—the largest airline in the People’s Republic of China and fourth largest in the world—serves over 2.5 million airline passengers annually with flights to 905 cities in 169 countries. The only carrier in mainland China ranked in the world’s “Top 10” passenger airlines and one of the few to be honored by the Civil Aviation Administration of China with the Five-Star Flight Safety Award, China Southern is committed to putting its passengers first in every way, offering reliable, on-time and convenient customer service.


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