As ATM Marketplace unveils this new edition of its Future Trends Report, a variety of factors are accelerating and enhancing the financial services environment. Notably, consumers expect ubiquity in touchpoints and an ability to engage in a relationship with their financial institution.
To make them available, financial institutions need to implement a merged-channel strategy that combines online, mobile and point-of-service options, such as the combined power of ATMs, kiosks, call centers and branches. Choice, speed and flexibility are now merely the price of admission, while multichannel is the next hill to climb for those who want to maintain and acquire new customers over the next decade.
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