NCR APTRA Suite Brochure

 

The banking industry tells us that the quality of consumer experience has become the main differentiator between retail banks in most countries. In the modern era of information-rich, Internet-connected and highly informed consumers, the only way a bank or retailer can stay competitive and differentiated is to be available for business at any time, at the consumer’s preferred location and using the consumer’s preferred channel.

At NCR we call this the “Consumer to Business” model. It’s a leap forward in thinking relative to the traditional “Business to Consumer” model. It requires a focus on product and service delivery that gives consumers a consistently excellent experience across multiple delivery channels including self service banking, branch, mobile banking and Internet banking. The NCR APTRA Suite of financial industry software is designed to deliver outstanding consumer experience while providing the most efficient use of valuable IT resources in a multivendor, multichannel world.