NCR APTRA Connections Datasheet

NCR APTRA Connections transforms your multichannel marketing network into a powerful tool, allowing you to offer any type of dynamic, value-add service to customers and non-customers alike. Segment your network and your customer base to maximize cross-sales and generate new revenue streams from third-party opportunities.

Deliver a unique consumer experience
Today’s consumers are becoming increasingly familiar with utilizing multiple channels for interaction with their service providers, and they have ever-greater expectations of the consumer experience offered by those channels. They wish to be individually recognized and to receive clear, consistent and personalized information. NCR APTRA Connections enables this information to be delivered to consumers theough a multichannel marketing approach.

Offer limitless services
NCR APTRA Connections enables banks to offer the services needed to support their strategic directions and partnerships. It provides a time-to-market service integration solution with its dynamic publication capability with minimal impact to the existing ATM software load. Almost any type of service can be integrated—from bill payment, remittance and reloading contactless travel cards to insurance payment and 2D (QR) bar codes.

Optimize personalized relationships
Relationships between consumers and banks are changing as expectations evolve, reversing from the traditional business to consumer (B2C) approach to a new consumer to business (C2B) relationship. Consumer preferences are captured and, along with information already held about channel usage and interaction history, can be harnessed to deliver not only highly personalized messages, but also highly personalized, timely and relevant services. NCR APTRA Connections enables productive C2B relationships, increasing consumer satisfaction and loyalty.