APA Hotels & Resorts, part of the APA Group, has over 16,000 rooms in 74 directly operated hotels across Japan with ambitious plans to expand to 40,000 rooms by 2015.
APA Hotels differentiates itself from competing operators by placing added value on restaurants, hot spring baths and other ancillary services to continually enhance the guest experience. APA Hotels is also focusing on HR management and IT systems investment to improve customer satisfaction and operational efficiency.
APA Hotels saw the opportunity to realize its expansion strategy by implementing a solution that would increase efficiency and have the potential to generate additional revenue. It also wanted to make it faster easier for their guests and APA members to register upon arrival at the hotel.
Key Highlights
- Industry/Market:
Travel/Hotels - Challenge:
APA Hotels wanted to improve efficiency at the check-in desk as well as improve the guest experience and drive additional revenues. - Solution:
NCR SelfServ™ 60 kiosk with bill and coin recycler, motorized MSR, pin-pad and IC (smart) card room key issuer. 100 units are planned to be rolled out in 2012.
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