Alaska Airlines: An NCR Case Study

 

The customer

Since Alaska Airlines was founded in 1932 as a small regional airline, the carrier has grown to transport more than 17 million customers each year through a route system that spans more than 60 cities and three countries. Alaska’s consistent, profitable growth has resulted from the airline’s reputation for outstanding customer service. Pioneering technologies and customer innovations to make the travel experience easier and more enjoyable for its passengers, Alaska was the first airline in North America to sell tickets online and among the first to deploy a self-service kiosk check-in program at the airport.


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