Addendum: Focal Points from the South American Survey White Paper

 

The shift to a Consumer-to-Business (C2B) model in retailing is well under way with consumers decidedly in control: they expect 24x7 seamless connectivity across all channels and recognition of their individual preferences as they shop for goods and services. This shift in retailing toward self service and personalized interaction, based on a consumer’s preferences and presence in a channel, is defined as converged retailing, or c-tailing™ solutions. NCR commissioned a survey of consumers in South America (Argentina, Brazil and Chile) to gauge their opinions about self service and the concept of converged retailing and the key elements of preference, presence and personalization. This addendum highlights the findings of the S.A. survey conducted by the NPD Group, a global market research company.