Abu Dhabi Commercial Bank: An NCR Case Study

 

The customer

Abu Dhabi Commercial Bank (ADCB) is one of the UAE’s leading financial institutions. Since its launch in 1985 ADCB has constantly grown and today has 43 branches across the Emirates with more than 250,000 customers and over AED 100 billion in assets.

ADCB’s goal is to be the number one bank of choice in the UAE— a constantly innovating, financially successful organization of the highest integrity, respected by customers, competitors and community alike.